Widex official sponsor of the ING New York Marathon

The organisers of the ING New York City Marathon, the New York Road Runners, have signed a contract with Widex A/S giving the company status as ”Official Supporting Sponsor of the ING New York City Marathon”.

The sponsorship deal is part of Widex’ ongoing support of sports and involves the Widex Marathon Team 2008, which is made up of 100 hearing care professionals from around the world, competing in the marathon in New York on 2nd November 2008.

Break down prejudices

For several years, Widex has organised marathon races for hearing aid users and hearing care professionals. The Widex Marathon Teams have competed in the Berlin Marathon and the Great Wall Marathon in China and aim to create awareness about hearing related issues. By supporting values linked to an active lifestyle, Widex hopes to break down prejudices associated with hearing aids.